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Marketing Support That Works for You

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Welcome to ScootBooster, our exclusive rewards program designed to grow your business through targeted marketing support. As your Scootboot sales increase, so do the ways we can help you expand your reach, attract new customers, and build a loyal community.

This page outlines the types of support available, what’s involved, and how to get the most out of your ScootBooster Rewards.

 How It Works

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Each Stockist Tier (Silver, Gold, Diamond) has access to a combination of marketing rewards. These fall into three categories:

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  • Category A – High involvement (e.g. Clinics, Events)
     

  • Category B – Shared promotion efforts (e.g. Content Creators, Magazine Ads)
     

  • Category C – Foundational support (e.g. Email, Social Media, Signage)
     

You can mix and match your rewards, but the higher the category involvement, the fewer options you’ll be able to select to ensure we fairly support everyone within our program budget.

Boosting your business support

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Reward Option
Category
What’s Included
Hoof Clinic
A
Co-funded or fully funded clinic support. Ideal for growing your professional fitter network. Combine with signage, email, or social posts. - See further details in this guide.
Event Support
A
Full or partial coverage of booth hire fees. Must promote Scootboot, and have over 500 attendees. For best results, combine with signage or catalogues. - See further details in this guide.
Competition
A
Scootboot designs and promotes, in conjunction with your social media and EDIs. You receive local leads. You must follow up post-campaign. - See further details in this guide.
Paid Content Creator
B
Scootboot manages the campaign with your input. Great for digital outreach and regional visibility. - See further details in this guide.
Magazine Advertisement
B
Ad placement in print media. Partial or full funding. Designed by Scootboot’s Creative Designer.
Sponsorship
B
Support for promoting Scootboot through professional barefoot riders, nonprofit organisations, or events aligned with the brand.
Digital Analysis & Assistance
B
Website and social media health check by our Digital Marketing Lead.
Embroidery
B
Embroidered clothing with your logo and the Approved Scootboot Stockist logo. Scootboot covers embroidery costs only, not garment costs.
Email Marketing
C
Your business featured in Scootboot’s regional or campaign emails.
Social Media Post
C
Scootboot will post on your behalf to increase reach and awareness.
Signage or Collateral
C
Banners and posters, customised by Scootboot’s Creative Designer.
Business Cards
C
Your business details and logo on our Approved Scootboot Stockist business cards template. Created by Scootboot’s Creative Designer
Product Catalogue
C
Scootboot’s official Product Catalogue, tailored to your business details, is the point of contact for potential customers.
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You have two options for printing marketing materials:

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  1. Local Printing: Provide us with your preferred printer's information, and our Creative Designer will send them the print files. Our Marketing Team will then handle ordering and payment.

  2. Scootboot's Preferred Printers: We can use our trusted local printers in Hobart, Tasmania, Australia. Please note that this option will incur shipping costs, which should be factored into your ScootBooster budget and may affect the quantity of materials we can offer.

How to Access Your Rewards
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ScootBooster rewards are unlocked as you progress through the Stockist Tiers.

Scootboot will contact you when you are nearing your next Tier to offer support and guidance. 

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  • When you reach a new Tier (Silver, Gold, or Diamond), you’ll receive a personalised ScootBooster form specific to your Tier level.

  • The form will guide you through the reward options you’re eligible for, along with instructions on how to submit your selections.

  • All marketing support requests are subject to review and approval based on timing, availability, budget, and alignment with Scootboot brand strategy.
     

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Hoof Clinic​

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See the full "How to Host a Scootboot Clinic" document for all planning and support guidance.

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Key Points:

  • High-engagement marketing

  • Scootboot may co-fund or fully fund, depending on your ScootBooster budget

  • Best for Stockists aiming to grow a professional fitter network

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Combine with:

  • Social Media Post

  • Email Marketing

  • Signage/Collateral

  • Product Catalogue

  • Magazine Advertisement

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Event Support
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Scootboot may support you in promoting Scootboots at an equestrian or trade event where you are representing Scootboot exclusively.

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What’s covered:

  • Booth hire fees, fully or partially funded, depending on your ScootBooster budget

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What to consider:​

  • Events must have over 500 attendees to qualify

  • You must promote Scootboot to be eligible for support

  • Approval is based on budget, timing, and strategic fit

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We recommend combining with:​

  • Product Catalogue

  • Social Media Post

  • Signage/Collateral

Competition​

Scootboot runs a promotional competition that collects leads and directs them to your business.

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How it works:

  • Scootboot designs and promotes the competition

  • Entrants are prompted to select a participating Stockist, and you receive the leads

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What to consider:​

  • You must follow up with leads after the campaign ends

  • Ideal for generating local interest and growing awareness

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We recommend combining with:​

  • Social Media Post

  • Email Marketing

  • Product Catalogue

Paid Content Creator​

Scootboot works with an influencer to feature your business and the benefits of Scootboots.

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How it works:

  • Creator brief, coordination, and publishing handled by Scootboot

  • You’re consulted on tone, brand alignment, and campaign content

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What to consider:​

  • Ideal for regions where digital reach can help expand your customer base

  • Timing and availability may vary,  subject to review and creator fit

​​

We recommend combining with:​

  • Social Media Post (cross-promotion)

  • Email Marketing

Paid Content Creator
Digital Analysis & Assistance
Magazine Advertisement​

Scootboot helps cover the cost of advertising your business in a local, regional, or industry magazine.

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What’s included:

  • Created by Scootboot's Creative Designer

  • Partial or full ad funding, depending on availability and alignment

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What to consider:​

  • Created by Scootboots Graphic design support

  • Partial or full ad funding, depending on availability and alignment

  • Stockist must provide the rate card and publication details

  • Approval is not guaranteed, and availability may vary based on cost and timing

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We recommend combining with:​

  • Signage/Collateral

  • Product Catalogue

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Digital Analysis & Assistance​

 Make sure your online presence is working as hard as you are.

This reward gives you access to a surface-level review by our Scootboot Digital Marketing Lead, focusing only on publicly available information. We’ll assess the health of your website, social media platforms, and overall public-facing online presence to suggest improvements that can boost visibility and trust.

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What’s included:

  • Public review of your website (SEO visibility, page speed, mobile experience)

  • Google Business profile review (as seen in public listings – not requiring login)
    Link health and navigation structure check (non-technical; no access required)

  • Social media audit for tone, reach, and audience engagement
    Actionable tips to enhance your online visibility and professionalism

​What to provide:​

  • Links to your website and social platforms

  • Branding assets (logo, images, etc.)

  • Any current marketing challenges you’d like input on

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What to consider:​

  • Ideal for regions where digital reach can help expand your customer base

  • Timing and availability may vary,  subject to review and creator fit

​​​

Best for:

  • Stockists who want to grow their online footprint

  • Businesses ready to fine-tune their customer conversion

  • Newer Stockists who want to make a strong first impression

We recommend combining with:​

  • Social Media Post (cross-promotion)

  • Email Marketing

Signage, Banners, or Collateral​

Scootboot provides or helps create signage for your event or store.

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Types:

  • Pull-up banners

  • Vinyl banners

  • Posters

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​What to provide:​

  • Links to your website and social platforms

  • Branding assets (logo, images, etc.)

  • Any current marketing challenges you’d like input on

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What to consider:​

  • Where are you going to use the signage and banners, event or in-store?

  • Shipping costs may apply unless printed locally

  • Is your current Scootboot signage and print materials current with Scootboot’s branding. It is a requirement of the ScootBooster program, that all Scootboot marketing and advertising materials are updated to Scootboot branding. View Brand Guidelines

Embroidery​

Promote your brand with professional embroidered clothing featuring your logo and the Approved Scootboot Stockist logo. This is a great way to boost visibility at clinics, events, or around the stables.

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What’s included:

  • Scootboot covers the cost of embroidery

  • Choose to include your logo alongside our Approved Stockist logo, or just the Approved Stockist logo

  • We’ll provide a mock-up before production

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​What to provide:​

  • High-resolution version of your logo

  • Choice of garment (e.g. polo shirt, vest, cap – Stockist supplies these)

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What to consider:​

  • Embroidery costs are covered, but garments are not supplied

  • Allow time for mock-up approval and stitching

  • Ideal to combine with event support or signage for a polished brand presence

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Best for:

  • Creating cohesive uniforms for your team

  • Attending events

  • Offering to sponsored riders

Signage Banners or Collateral
Product Catalogue​

Personalised version of Scootboot’s Product Catalogue with your business info.

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Includes:

  •  Digital and/or printed versions

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​Best for:​

  • Ideal for events

  • Local distribution

  • In-store

Car Stickers

Branded vinyl sticker for your vehicle featuring your Stockist details.

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What’s included:

  • Scootboot Approved Stockist Logo

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​What to provide:​

  • Your logo - Optional

  • Preferred size and colours

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What to consider:​

  • Embroidery costs are covered, but garments are not supplied

  • Allow time for mock-up approval and stitching

  • Ideal to combine with event support or signage for a polished brand presence

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Best for:

  • Visibility and events

  • Sponsored Riders’ vehicles

Car Stickers

Running a Hoof Clinic

Clinics are a high-cost marketing option that requires significant time and coordination. They are best suited for Stockists who are looking to grow their network of professionals and are willing to invest the effort in organising an impactful event.

Scootboot is here to support you with either full or partial cost coverage, depending on your available ScootBooster budget. To maximise results and visibility, we recommend combining your clinic with other marketing support options.

We suggest selecting a mix of the following from your ScootBooster reward package to support your clinic:

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  • ​​Social Media Post

  • Email Marketing

  • Signage / Collateral

  • Product Catalogue

  • Magazine Advertisement

  • Business Cards

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To apply:

  • Fill in the official Scootbooster reward form

  • Select additional marketing support to accompany your clinic:

  • Social Media Post

  • Email Marketing

  • Signage / Collateral

  • Product Catalogue

  • Magazine Advertisement

  • Include estimated expenses:

    • Venue hire

    • Catering

    • Professional fees (e.g., for co-host)

  • Submit post-event photos and a short report

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1. Is a Clinic Right for You?

Ask yourself:

  • Do I have enough time and energy to plan and promote an event?

  • Can I access a safe and suitable venue for horses and people?

  • Do I have contacts in the hoof care community who would be interested?

  • Am I confident enough to speak or do I need a co-host?

If the answer is mostly yes, let’s go!

2. Choose a Suitable Venue

Ask yourself:

  • Do I have enough time and energy to plan and promote an event?

  • Can I access a safe and suitable venue for horses and people?

  • Do I have contacts in the hoof care community who would be interested?

  • Am I confident enough to speak or do I need a co-host?

If the answer is mostly yes, let’s go!

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3. Invite a Co-Host (Optional but Recommended)

We suggest teaming up with a barefoot farrier or trimmer who:

  • Has experience using Scootboots

  • Can demonstrate fitting and modification (e.g. heat stretching, trimming, adjusting)

  • Has credibility in the community

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Agree on:

  • Their speaking/demo role

  • What you will cover

  • Any fee or payment option for their professional services

4. What to Cover at the Clinic

A good clinic includes:

  • Welcome & Introduction to Scootboots

  • Benefits of barefoot hoof care

  • Scootboot features and sizing

  • Live or video demo of boot application

  • Modification demos: heat-stretching, trimming, adjusting

  • Q&A with attendees

  • Invitation to join your local fitter network or apply to become one

5. Promote Your Event

Use:

  • Social media events and posts

  • Direct invites to local hoof care professionals and farriers

  • Partnering with tack stores or feed stores for flyers

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Let us know and we’ll help you spread the word!

6. What You’ll Need on the Day

Checklist:​

  • Demo Scootboots for attendees to handle and/or modify 

  • Scootboots in the sizes of the horses attending 

  • Horse model or two

  • Heat gun, gloves, rasp or nippers for modifications

  • Printed materials, brochures, and business cards

  • Sign-in sheet or QR form for collecting attendee info

  • Refreshments (optional but appreciated)

7. After the Event

  • Send a thank you message to attendees

  • Submit a short recap to Scootboot with photos (with permission from the photographer). Scootboot will promote the success of your event across our social media and media network

  • Follow up with leads or interested fitters

FAQs

Q1: What is ScootBooster?

A: ScootBooster is our exclusive marketing rewards program for Approved Stockists. It provides targeted support—like event sponsorship, signage, email features, and more—as a thank-you for growing Scootboot awareness in your region. The higher your Stockist Tier, the more support becomes available.

Q3: How much reward support is available?

A: Scootboot is an Australian-based company, and all marketing support allocations are calculated in AUD (Australian Dollars). Each Tier unlocks a greater allowance of support, guiding how many rewards you can select from each category. We aim to provide a well-rounded, cohesive mix of marketing tools that work together to strengthen your brand, drive engagement, and grow your business.

Q2: How does the program work?

A: As your annual purchases grow, you unlock new Tiers—Silver, Gold, and Diamond. Each Tier comes with an allocated reward budget and access to different types of marketing support. Rewards fall into three categories:

  • Category A – High involvement (e.g. Hoof Clinics, Events, Lead Campaigns)

  • Category B – Shared promotion (e.g. Sponsorships, Content Creators, Magazine Ads)

  • Category C – Foundational marketing tools (e.g. Email, Signage, Business Cards)

The number of rewards you can select per category depends on your Tier. Refer to the Reward Matrix Table above for a quick breakdown.

Q4: When can I submit my reward selections?

A: Once you qualify for a new Tier, you’ll receive a personalised ScootBooster form. This form lists all your eligible rewards and guides you through the submission process.

Q5: Do I have to use all my rewards right away?

A: No. They can be spread across the 12-month program period. This gives you flexibility to align support with your calendar and marketing needs.

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Q8: Is the ScootBooster program confidential?

A: Yes. All rewards are confidential and should not be shared with other Stockists. You must also comply with Scootboot’s Branding Guidelines, Terms of Trade, Code of Good Business Practices, and Trademark & Copyright Stockists Agreement.

Q6: What happens if one of my chosen rewards isn’t available?

A: Some rewards, especially high-cost options like publications or events, are subject to availability, campaign fit, and budget approval. If something can’t be fulfilled, we’ll suggest a suitable alternative and keep you informed every step of the way.

Q7: Can I print marketing materials locally?

A: Yes. You can use your own printer or choose Scootboot’s preferred printers in Hobart, Tasmania. Shipping costs apply if we print on your behalf, and these costs are deducted from your reward allocation.

Q9: What if I need help choosing the right rewards?

A: We’re happy to help! If you’re unsure which rewards will work best for your region or business type, our Stockist team can provide guidance tailored to your goals and Tier.

Terms​

  • The program resets each year on 1 July, giving every Stockist a fresh start to earn rewards across the Silver, Gold, and Diamond tiers.
     

  • All submissions must be made through the official ScootBooster Form shared from ScootBooster when you hit your new tier.
     

  • Rewards are subject to approval based on availability, internal capacity, and alignment with Scootboot’s goals.
     

  • A feedback form must be completed once your selected rewards have been implemented.
     

 

Reward Requests

Tier-Based Access

  • Reward options become available as you reach Silver, Gold, and Diamond tiers.

  • The higher your tier, the greater the value and variety of rewards become available to you.
     

Reward Categories
To manage resources fairly, support options fall into three categories:

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Category A – High-Level Support

Includes:

  • Hoof Clinics

  • Lead-Generation Campaign

  • Event Cost-Sharing

  • Tier Limits:

  • Diamond: Up to 3 selections

  • Gold: Up to 2 selections

  • Silver: Up to 1 selection
     

 

 

Category B – Intermediate Support
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Includes:

  • Magazine Advertisement

  • Sponsorship that promotes your  business

  • Embroidered (branded clothing)

  • Digital Analysis & Assistance
     

Tier Limits:

  • Diamond: Up to 4 selections

  • Gold: Up to 3 selections

  • Silver: Up to 2 selections
     

 

 

Category C – Standard Support
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Includes:

  • Email Marketing

  • Signage / Collateral

  • Car Stickers

  • Business Cards
     

Tier Access:
All tiers (Diamond, Gold, Silver) may select any mix from this category, without fixed limits.

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Timelines & Fulfilment

  • Most rewards are fulfilled within 4–6 weeks of submission although they can be distributed over the program’s 12-month period at the discretion of Scootboot.

  • Please provide any necessary branding assets (e.g. your logo).

  • If assets are missing, Scootboot will supply co-branded materials.

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Additional Conditions

  • All support is confidential and not to be shared publicly or discussed with other Stockists without Scootboot’s written permission.

  • Any rewards involving unreleased products or campaigns will require a signed NDA.

  • Sponsored opportunities and reimbursements require a brief in advance and a summary at the conclusion.

  • Marketing and promotional support is subject to scheduling availability.

  • Stockists may select their preferred marketing rewards from the available options. However, due to significant cost differences between items—such as publications, events, and other promotional activities—Scootboot cannot guarantee that all selected rewards will be fulfilled. Scootboot may need to swap out an option at times however any changes will be communicated to you.

  • Rewards are calculated in AUD and converted into ScootBooster points. While we will do our best to honour selections, the final allocation of rewards will be based on feasibility and overall campaign balance. The Scootboot Stockist Team will review selections and confirm what can be supported.

  • Please note: Tier status is determined solely on purchases made directly through Scootboot Pty Ltd.

These terms are in place to maintain fairness and ensure that all Stockists can benefit from the reward program while respecting the operational limits of the Scootboot team.

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