August 2025 Stockist Newsletter

Aug 12
8 min read

Updated: Aug 18

Scootboot Joins Forces with Pony Club Australia

We’re thrilled to officially announce that Scootboot is now a Major National Partner of Pony Club Australia!

This exciting partnership has just gone live on Pony Club Australia's website and social media, and we’re proud to be recognised alongside other leaders in youth equestrian education and horse welfare.

You can check out the announcement here:

Pony Club Australia Welcomes Scootboot

A Perfect Match in Values

Scootboot and Pony Club Australia share a deep commitment to:

Horse welfare – promoting sound, barefoot hoof care and movement-based health
Youth education – supporting young riders and future professionals through practical knowledge
Community connection – empowering local clubs with access to trusted, innovative hoof protection

As part of the partnership, Scootboot will support Pony Club members across Australia, offering educational resources, club visits, and exclusive promotions to help riders and families keep their horses comfortable and performing at their best.

What This Means for the Scootboot Community

This partnership is a huge step in reinforcing Scootboot’s presence as the go-to hoof boot solution for young riders and grassroots equestrian sport.

We’ll also be working closely with local Pony Clubs and national events to deliver hands-on boot fittings, rider support, and more.

Be sure to follow along and get involved and we’ll be sharing stories, tips, and behind-the-scenes looks from Pony Club rallies and riders throughout the year!

Opening New Doors for Scootboots in Japan

Exploring Opportunities, Expanding Relationships & Supporting the Barefoot Movement Abroad

We’re thrilled to share highlights from Annette Kaitinis, our Co Founder & Brand Ambassador's recent visit to Japan, where she spent a week exploring opportunities to grow the Scootboot brand and support our valued Japanese stockist, Shinsuke Kitagawa.

This exciting trip offered powerful insight into the Japanese equestrian market and showcased how far the barefoot conversation has come even in countries with deeply traditional approaches to hoof care.

Meeting Stockists, Farriers & Breeding Leaders

A standout highlight was Annette’s visit to Shadai Stallion Station, one of the most prestigious Thoroughbred breeding operations in the world.

Home to elite stallions like Equinox and Kitasan Black, Shadai has been using Scootboots to protect their stallions from the region’s abrasive volcanic soil.

The team was incredibly open and enthusiastic about learning more. Annette introduced the Adjust and TheraRide models, personally fitting several stallions and providing on-hand support to improve comfort and fit.

She also showcased MultiPurpose Gaiters, which impressed the team as a solution for short-term protection.

Barefoot Movement in Japan: Early Days, Big Potential

While Japan’s recreational riding community is still largely unfamiliar with barefoot care, the door is open for positive change. Annette’s visit confirmed that the TheraRide and Adjust models are ideally positioned to support horses with rehabilitation needs and hoof conformation challenges.

The team at Shadai is already experiencing improvements as their farriers work with Scootboots and adapt trims to enhance fit and performance. And with nearly 800 breeding facilities in the Hokkaido region alone, the potential for Scootboot to support hoof health on a large scale is incredibly exciting.

Building Relationships That Matter

Throughout the trip, Annette met with farriers, riding school managers, and prospective partners.

While hoof boots are still a new concept in Japan, the interest is growing particularly in the rehabilitation and breeding sectors.

She also had the chance to connect in person with Shinsuke Kitagawa, Scootboot’s passionate stockist in Japan.

Together, they visited Northern Star, a state-of-the-art training and equestrian tourism facility where many OTTBs are already barefoot.

Shinsuke’s commitment to educating farriers, equestrian centres, and riders is paving the way for Scootboot to thrive in this market.

Scootboot Around the World

Annette’s trip is part of a broader vision to connect, educate, and grow Scootboot globally. By supporting our international stockists, learning from different markets, and tailoring our product support where needed, we’re building something truly special.

To all our stockists your work matters.

Whether you're fitting boots in regional Australia, educating new customers in Europe, or laying the groundwork in a new country, you’re part of a global movement that’s changing the way horses are cared for.

Let’s keep spreading the message stronger together, for happier hooves everywhere.

Stockist Story

Shinsuke Kitagawa

Japan’s Barefoot Trailblazer

From showjumping heights to national hoof care advocacy, meet Shinsuke Kitagawa Scootboot’s dedicated stockist in Japan.

Shinsuke is more than a stockist, he's a champion of progress in Japan’s traditionally shod equestrian culture.

A former 1.4m showjumper, Shinsuke transitioned into retail with a mission: to improve the wellbeing of horses through mobility, comfort, and education.

A Mobile Model for Success

Based in Japan, Shinsuke runs an online store and operates a mobile business, attending dressage and jumping competitions across the country. Alongside his colleague Yukari, who manages international accounts, he has steadily built relationships with farriers, breeders, and competitive riders.

Among the clients Shinsuke supports is one of Japan’s most prestigious Thoroughbred operations, Shadai Stallion Station, where Scootboots have been introduced as a hoof protection solution for high-value stallions.

His involvement at this level reflects both his professionalism and the growing trust in Scootboots within elite breeding environments.

Market Challenges, Honest Advocacy

Shinsuke has played a crucial role in educating his network about the Scootboot range, particularly the Adjust and TheraRide models, which he introduced to both Shadai staff and local farriers. He’s also been transparent about the challenges: underrun heels, improper trimming, and low barefoot adoption among riding schools.

Yet, rather than see obstacles, Shinsuke sees opportunity. He’s made it clear that before expanding Scootboot into other breeding stations, it’s essential that Shadai’s experience becomes a success story.

From Annette Co Founder & Brand Ambassador:

"It was so special to meet the people using our boots with genuine care and intention. Shinsuke is doing a fantastic job representing Scootboot in Japan, his relationships with breeders, farriers, and event riders are helping build trust and awareness where it’s needed most. There's a bright future ahead!"

A Vision for Change

With over

breeding facilities in the Hokkaido region alone, the potential for Scootboot’s impact is immense. Shinsuke is leading the way, not only by fitting boots and educating farriers, but by deeply understanding the cultural shifts needed for barefoot care to gain traction in Japan.

We’re proud to partner with Shinsuke and look forward to supporting him as Scootboot continues to build its presence in one of Asia’s most prestigious equine industries.

How the Program Works

Progress Through Tiers

As your business grows, you’ll move through the Silver, Gold, and Diamond tiers. Each new level unlocks greater rewards and deeper partnership opportunities.
Choose Your Rewards

Each time you reach a new tier, you’ll be invited to select rewards designed to support your growth and reflect your goals.
Enjoy Ongoing Support

We work alongside you to deliver the rewards that will make the biggest impact for your business and your customers.
Advance at Your Own Pace

There are no deadlines or sales pressure, just recognition of your dedication and success as it happens.

Scootboot pays for all reward activity, either through direct payment to third-party providers (such as magazine publishers or printers), or by reimbursing Stockists for approved partial event payments via invoice (labelled as “Event Participation Costs”).

All reward spend must align with the deliverables outlined in your ScootBooster proposal. Unused rewards expire at the end of the program year and cannot be carried forward. Scootboot reserves the right to adjust allocations where needed.

Learn More

Don’t Delay !

Have you received your ScootBooster survey in your inbox?

If so, don’t delay!

Your feedback is incredibly important and helps us ensure the program is working for you, our valued Stockist.

Already received your survey?

Please take a few quick minutes to fill it out and hit send.

Your responses help us shape rewards, resources, and improvements that directly support your business.

Received a follow-up email?

Some of you may have been asked for a few more details to complete your request and we’d love to have those back as soon as possible so we can finalise your status and benefits.

The sooner we receive your input, the sooner we can activate your ScootBooster tier benefits !

If you’re unsure or need your email re-sent, just reach out, we’re here to help.

Let’s keep boosting together!

How to Redeem Your Rewards

When you reach a new tier, we’ll send you a personalised ScootBooster proposal.
Fill in the official selection form provided with your tier welcome email.
Share any requested files (e.g. logos in vector format) so we can create your materials.
Our marketing team will confirm what’s included and begin implementation!

Most rewards are fulfilled within 4–6 weeks but may be scheduled over 12 months to align with campaign opportunities.

Bronze

Spend: $0 – $35,999 AUD

Reward: No reward available at this tier

Silver

Spend: $36,000 – $179,999 AUD

Reward: $3,000 AUD

(€1,600 or $1,900 USD approx.)

Gold

Spend: $180,000 – $359,999 AUD

Reward: $6,000 AUD

(€3,300 or $3,900 USD approx.)

Diamond

Spend: $360,000+ AUD

Reward: $8,000 AUD (€4,400 or $5,270 USD approx.)

Currency & Spend Disclaimer:

ScootBooster reward eligibility is based on your net wholesale spend with Scootboot, calculated in Australian Dollars (AUD) between 1 July and 30 June each year. For international Stockists, currency conversions are calculated by the Scootboot team at the time your reward package is prepared and are subject to exchange rate fluctuations.

ScootBooster

Scam Alert

How Email Spoofing Works and What You Can Do

We’ve recently received a few reports of suspicious emails appearing to come from Scootboot team members , including what looked like a message from our CEO, Cheryl. We want to take a moment to explain how this kind of scam works and what to watch out for.

What’s Happening?

This is a type of email spoofing, where scammers fake the “From” name to make an email look like it’s coming from someone you know even though it’s not.

The email address itself is not from our official domain (e.g., it might be from something like scootboot@outlook.com instead of @scootboots.com).
The name might show as “Cheryl Grey” or “Scootboot Accounts” — but it’s only the display name being spoofed.
These emails usually ask for urgent action like paying an invoice, clicking a link, or sharing sensitive information.

How Can You Spot It?

Before responding to any email:

Check the full sender address, not just the name.
Look for spelling errors or odd phrases.
Be cautious of unexpected attachments or links.
Contact us directly if you’re ever unsure!

What We’re Doing

We’ve reviewed our systems and confirmed that no internal accounts have been compromised.
We will continue to send important emails only from our official Scootboot email addresses.
Our team is here to help if anything looks suspicious!

Thanks for staying alert and helping us keep our communication safe and secure. If you ever receive something odd, please forward it to us so we can investigate.

Now Available

Second Edition Scootboot Product Guide

We’re excited to announce that the Second Edition of the Scootboot Product Guide is now available for download on the Stockist Hub!

This refreshed version of the catalogue is designed to make your job easier by providing a clear, professional showcase of our full product range—perfect for use in-store, online, or when speaking directly with customers.

What’s in the Product Catalogue?

Complete range of Scootboot products, including our latest innovations
Detailed product descriptions to support your sales conversations
Clear overview of key features and benefits
Updated pricing to keep your offerings accurate and competitive
New high-quality product images ready for your marketing materials

Whether you're helping a first-time boot buyer or looking to upsell accessories like our MultiPurpose Gaiters, this guide is your go-to resource for everything Scootboot.

Ensure you're equipped with the most current information and tools to support your customers confidently.

Get Your Copy

Each month, Scootboot’s marketing team promotes our products across a range of platforms, from event sponsorships to magazine features. Here’s where you’ll find Scootboots in the spotlight this month:

AUSTRALIA - Outback, Hoof Beats

USA - Horsemans News, AZ Horse Connection, American Farriers Journal, Cowgirl

UK - Horse & Hound

CANADA - Saddle Up