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October 2025 Stockist Newsletter
- Oct 8
- 7 min read
This month’s edition is all about what’s new from the latest product releases to exclusive stockist first access, updates, and handy resources to help you make the most of these new arrivals.
Let’s dive in and explore what’s new, what’s next, and how these latest additions can help you grow your business and delight your customers.
We’re thrilled to announce that the wait is over !
The larger sized Scootboot TheraRide are now available in sizes 6, 7 & 8 !
Stockist First Access !!
As one of our valued Stockists, you’ll have exclusive access to order sizes 6, 7, and 8 before the retail launch Friday 10th October.
This gives you the chance to:
Get the new sizes on your shelves ahead of the wider market.
Meet the demand from riders with larger horses right away.
Strengthen your position as a go-to resource for both therapeutic and performance hoof boots.
Make sure you stock up early so you’re ready to meet customer demand.
After development and rigorous testing, we are proud to launch the 3D Wedge Pads.
They are made from soft rubber and designed to lift the rear of the back hooves to provide comfort and to improve fit.
They also provide tendon support for tendon injuries and help to provide relief to horses suffering from issues such as under-run heels.
These are for use with the Scootboot TheraRide and are available in all sizes
AU RRP $50.00
US RRP $38.00
EU RRP €34.00
ROW RRP $34.00
We’re excited to announce the arrival of our brand new
Pink MultiPurpose Gaiters!
This exciting colour addition to our gaiter range delivers the same trusted durability and comfort that riders already love but now with a bold and eye-catching new color.
Perfect for everyday riding, clinics, or events, the Pink MultiPurpose Gaiter is designed for those who want reliable protection with a splash of personality.
Stockist First Access !!
As one of our valued Stockists, you’ll have exclusive access to order the Pink MultiPurpose Gaiters before the retail launch on Friday 10th October.
This gives you the opportunity to be the first point of contact for customers eager to try this brand colour, ensuring you can capture demand before it hits the wider market.
By stocking up early, you’ll also benefit from added visibility in-store and online, as riders look to you for the latest Scootboot innovations.
Your Ongoing Business Support System
At Scootboot, we know that stocking a new brand doesn’t end with your first order. That’s why every stockist has access to the Stockist Hub, our one-stop online platform designed to give you the resources, training, and tools you need to succeed, not just when you’re starting out but every step of the way.
Whether you’re brand new to Scootboot or an experienced fitter, the Stockist Hub is built to support your business growth, improve your customer experience, and make running your boot sales easier.
What the Stockist Hub Offers
Training & Education
Detailed fitting guides and videos to build confidence when working with customers.
Troubleshooting tips for common fit questions.
Access to product updates so you and your staff are always in the know.
Marketing & Sales Tools
Ready-to-use social media graphics and captions to boost your online presence.
Printable POS materials and in-store displays to help showcase Scootboots.
Seasonal promotions and campaign toolkits designed to bring customers through your door.
Business Support
Step-by-step onboarding resources when you first join.
Ongoing business strategies and best practice tips tailored to stockists.
Scootbooster Rewards updates so you know exactly how to maximise your benefits.
Community & Connection
A direct channel to Scootboot HQ for support.
Case studies and spotlights on other stockists to inspire fresh ideas.
Access to exclusive announcements before they go public.
The Stockist Hub isn’t just a starting point, it’s your ongoing support system.
It’s there to help you:
Save time with ready-to-use marketing tools.
Gain confidence with training and resources.
Stay connected with the latest updates and opportunities.
If you haven’t logged in recently, take another look you’ll always find something new to support your business and help you grow as a Scootboot stockist.
Early Results Are In!
We asked, and you answered !
So far we have had a great intake take part in the survey, helping us understand which tools, colours, and marketing assets would make the biggest impact in your stores.
What Stockists Are Loving Most
Ultra Violet Purple Front Straps – the clear front runner as a “must have” addition.
Innovative Ideas You Shared
We’ve also received some fantastic creative suggestions, including:
Glow-in-the-dark strap options
Scootboot branded active wear
Wholesaler branded flags for events
Brochures in multiple languages
Branded hoof picks
This type of feedback is exactly what helps us invest in the tools you’ll actually use and value, whether in store, at events, or in customer fittings.
Haven’t Had Your Say Yet?
There’s still time to share your voice.
The survey takes just 2-3 minutes, and every response helps us refine the tools that support your business.
Ensuring Your Scootboot Orders Arrive on Time
We know how important it is to have your Scootboot stock ready for upcoming events, fittings, and clinics. Whether you’re preparing for a trade show, a local pony club day, or a demo weekend, planning your orders early helps everything run smoothly and ensures your customers have the best experience with you and our brand.
At Scootboot, we always aim to dispatch your orders as quickly as possible, but there are times when factors outside of our control, such as international freight delays, customs clearance, or peak-season backlogs can affect delivery times.
To help avoid last minute stress, here’s a quick guide to make sure your event stock arrives right when you need it.
Recommended Ordering Timeframes
Please allow at least the following lead times before your event date:
EU, US & ROW Stockists
Small Orders (under $5,000):
Place your order at least 4 weeks before your event.
These orders usually ship within 14 days.
Large Orders (over $5,000):
Place your order at least 6 weeks before your event.
These orders usually ship within 21 days due to additional packing and freight scheduling.
AU Stockists
Place your order at least 7 days before your even.
We’ll always do our best to support you and the earlier we know, the more effectively we can plan, pack, and ship your order to arrive on time.
We’ll always do our best to support you and the earlier we know, the more effectively we can plan, pack, and ship your order to arrive on time.
Thank you for planning ahead and helping us keep every event and clinic a success. Together, we can make sure your customers and their horses are ready to ride in Scootboots when it matters most.
Supporting Your Business. Celebrating Your Success.
At Scootboot, we know being a Stockist is more than selling hoof boots, it’s about helping horses move freely, supporting your community, and building a thriving business you’re proud of.
That’s why we created ScootBooster, our exclusive Stockist Rewards Program designed to recognise your dedication and give back as your business grows.
Every sale, every fitting, every conversation that helps a horse go barefoot with confidence it all counts.
And ScootBooster is our way of saying thank you.
How It Works
Grow Your Business. Grow Your Rewards.
As you reach new milestones, you’ll progress through Silver, Gold, and Diamond tiers, each unlocking greater levels of recognition, rewards, and partnership support.
Whether you’re just starting out or one of our top-performing Stockists, you’ll enjoy tailored benefits designed to help your business shine.
What You Can Expect
Marketing Support: Access exclusive materials, campaign tools, and promotional opportunities.
Event Assistance: From local clinics to major equestrian shows, we’ll help you stand out.
Business Growth Resources: Enjoy training, mentoring, and resources to boost your success.
Recognition & Rewards: Celebrate your milestones with meaningful rewards that make an impact.
We’re With You Every Step of the Way
ScootBooster isn’t just a program, it’s a partnership.
We’re here to help you achieve your goals, celebrate your wins, and continue growing together.
If you haven’t yet explored your ScootBooster tier or rewards, now’s the perfect time to take a look and see what’s waiting for you.
What Email Spoofing Could Mean for Your Business
Last month, we shared that scammers had attempted to send emails pretending to come from Scootboot team members.
While none of our systems were compromised, it highlighted an important point: if this happened to us, it could happen to any business.
Imagine This Happening to Your Business
If scammers spoofed your store’s name or email address, here’s what the fallout could look like:
Confused customers – Clients might receive fake invoices or odd requests and start questioning your credibility.
Financial risk – A staff member could accidentally pay a fraudulent invoice, leading to real monetary loss.
Damaged trust – Even one spoofed email can leave customers wary of opening your genuine messages.
Operational setbacks – Sorting out fraud means time lost from running your business, and possibly damage control with clients.
What You Can Do Now
Even small steps make a big difference in keeping your business safe:
Train your team to check sender addresses, not just names.
Treat any urgent or unusual request with caution.
Use a second channel of confirmation for payments (phone call, in-person check).
Encourage staff to flag anything suspicious before clicking or responding.
Scam emails aren’t just a nuisance, they’re a real threat to customer trust, sales, and your reputation. Staying alert protects both your business and the people who rely on you.
Who Else on Your Team Should Be in the Loop?
We know many of you have amazing staff helping with fittings, sales, marketing, or customer support, so let’s make sure they’re not missing out!
If there’s anyone else on your team who should be receiving the Scootboot Stockist Newsletter, now’s the time to add them to your subscription list.
It’s the easiest way to keep your team updated on:
Product launches and restocks
Campaigns and sales support
Sizing tips, warranty info, and more
Because when your whole team is in the know, everyone wins! especially your customers
Each month, Scootboot’s marketing team promotes our products across a range of platforms, from event sponsorships to magazine features. Here’s where you’ll find Scootboots in the spotlight this month:
Australia - Outback
USA - Horseman’s News & Arizona Horse Connection
France - Cheval & Grand Prix
Did you miss any updates in September?
Scootboot at the Reining Australian Nationals - Scootboot proudly attended the Nationals in Tamworth Aug 4-9.
Scootboot Stockist Product Development Survey - Have your say to help us create marketing assets that better serve your business and your supportive customers.
Stock Up Changing Seasons - Get Ready for Spring Riding / Get Winter Ready
Rewards Program - Supporting your business. Celebrating your dedication.
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