November 2025 Stockist Newsletter

Nov 11
12 min read

Pink Is the New Black

We’re kicking off November with something special just for our Scootboot Stockists!

As part of this year’s “Pink Is the New Black” campaign, we’re giving you first access to an exclusive pre-launch offer before our retail Black Friday promotions go live.

From 7–26 November 2025, Stockists can enjoy 50% off all coloured Multipurpose Gaiters when ordering Scootboots, a perfect opportunity to stock up and showcase the latest in comfort, colour, and innovation.

Here’s what you need to know:

🤍 Offer: 50% off all colours of Multipurpose Gaiter

🤍 Valid: 7–26 November 2025

🤍 Must purchase a minimum of 6 pairs of Scootboots in the same order

How to Redeem:

1️⃣ Add your chosen Multipurpose Gaiters (any colour or size) to your cart

2️⃣ Add any model pair of Scootboots

3️⃣ Enter STOCKPINK25 at checkout – the 50% off will automatically apply to the gaiters

STOCKPINK25

Retail Campaign – 26 November to 3 December (Black Friday to Cyber Monday)

The “Pink is the new Black” retail campaign will run from Wednesday 26 November through to Cyber Monday, 3 December 2025.

When this goes live, you can release your Pink Friday social media lock-ups and “turn your socials pink” in sync with Scootboot’s retail campaign.

Marketing Support – Available on the Stockist Hub

All campaign collateral can be downloaded directly from the Stockist Hub, including:

Ready-to-use social media lock-ups for Instagram and Facebook
Suggested captions and hashtag
Optional in-store signage templates

Hub Access Here

Confidentiality Reminder

This campaign is strictly confidential and must not be shared publicly before 26 November 2025.Any disclosure prior to this date will be treated as a breach of the Stockist Code of Good Business Practices.

New Scootboot Traction Studs Out Now

Our Ice Studs have now been replaced by the new Scootboot Traction Studs.

Designed to deliver optimum grip for every ride, they’re ideal for customers who ride on wet grass, icy tracks, or slick surfaces.

Perfect for show jumping on grass arenas or winter trail riding.

Key Selling Points for Your Customers

Provides superior traction and stability on slippery or uneven terrain
Durable, long-lasting, and reusable
Easy to install – pre-drill, screw in, and tighten
Compatible with all Scootboot models

Why They’re a Great Accessory Addition

Pairs perfectly with Scootboot Classic, Adjust and TheraRide.
Expands seasonal versatility of the boots – ideal to recommend during winter or for grassy arenas.
Encourages repeat sales as riders prepare for different riding conditions.
Compact, lightweight, and easy to merchandise at checkout or on displays.

Shop Traction Studs Now

Upgrade Scootboots in Moments

Simply pre-drill a small hole, screw in the threaded studs, tighten the nut, and your customer is ready to ride with confidence and peace of mind.

Don’t let slippery conditions slow your customers down - Scootboot Traction Studs deliver optimum traction you can trust, every step of the way.

“What was excellent just became exceptional”

A Journey of Passion, Perseverance, and Barefoot Belief

This month, we’re proud to shine the spotlight on Sandra from Hipposandales France, whose journey is a remarkable story of resilience, reinvention, and her unwavering belief in the barefoot philosophy.

Where It All Began

Sandra’s story begins in Switzerland, where horses were not just a passion they were a way of life. In 2009, she moved to the stunning region of the Natural Park of the 1,000 Lakes in France. Surrounded by pristine forests and winding trails, she decided to share this beauty with others by creating a small trail riding business for tourists.

Her herd began with only five horses, but word spread quickly about her professional, kind approach and the breathtaking rides she offered. Within a few years, she was caring for 25 horses across 35 hectares of land, guiding riders from across Europe through multi-day treks that covered over 4,000 kilometres every year.

Her business was thriving, but the intense work soon revealed the limitations of traditional shoeing. Constant movement, long distances, and rocky terrain took their toll. Sandra realised that to truly protect her horses’ wellbeing, she needed to find a healthier and more sustainable solution, one that supported natural hoof function while offering strong protection and grip.

Discovering Scootboots

Determined to do right by her horses, Sandra began learning about barefoot trimming and the benefits of hoof boots. With few farriers available in her area, she trained herself to trim with the help of two close friends who were professional trimmers, and started experimenting with different brands of hoof boots.

It was during this search that she connected with Melanie Engeler from BitsnBoots, who introduced her to Scootboots. Their first conversation changed everything.

“I needed something lightweight, durable, and affordable for a whole herd of working horses,” Sandra explains. “Scootboots ticked every box and they’ve never let me down.”

With Melanie’s guidance, Sandra transitioned her entire herd to Scootboots. She found that the boots performed exceptionally well even on demanding treks, offering flexibility, comfort, and impressive longevity. That hands-on experience with dozens of horses became the foundation for her deep technical knowledge, and later, her business as a hoof boot specialist.

When the World Stopped

By early 2020, Sandra’s trail riding business was flourishing until COVID-19 arrived. With borders closed and tourists gone overnight, everything she had built was suddenly at risk.

“Losing my business was heartbreaking,” she says. “But I refused to give up on the horses or the barefoot approach.”

But Sandra’s spirit didn’t break. With resilience and creativity, Sandra sold nearly everything she owned, keeping only a small home and three horses.

Out of that determination came a new idea: an online store and fitting service dedicated to hoof boots. Her living room then became an office, her bedroom a warehouse, and Hipposandales France was born.

Building a New Dream

Launching a new business from scratch after such a loss wasn’t easy, but Sandra’s perseverance paid off. With the guidance and friendship of Melanie from BitsnBoots and the backing of the Scootboot community, she began to thrive once again.

She poured everything into her new venture with customer education, personalised fittings, and one-on-one consultations for horse owners across France. Within two years, she had outgrown her home setup and moved into a dedicated office and warehouse, with sales growing month by month.

“I lost everything because of COVID,” she says. “But I rebuilt something new, something that truly matters, helping horses and their riders find comfort and freedom again.”

Her connection with Scootboot became a defining part of this new chapter. “When I received the marketing materials from Scootboot,” she recalls, “I felt such pride. I never imagined I’d be part of something so global yet so connected to what I believe in.”

A Valued Scootboot Partner

Today, Sandra works closely with trimmers, podiatrists, and farriers across France, offering fittings and sharing her experience from the field. Her practical knowledge earned through years of riding, trimming, and testing gives her customers a level of support they deeply value.

Scootboots remain the cornerstone of her business. Customers praise their comfort, ease of use, and modern design. And for Sandra, Scootboot’s reliability and partnership make them the perfect brand to stand behind.

“The support from Scootboot has been incredible,” she says. “No other company offers this level of collaboration with their stockists. Together, we’re building a stronger barefoot community.”

Her reputation for care and expertise has made Hipposandales France one of the most trusted sources for Scootboots in the country.

Looking Ahead

Sandra’s next goal is to represent Scootboot at major events and exhibitions across France, including her dream of participating in Paris 2026. She hopes to showcase the brand, educate more riders about the benefits of barefoot care, and continue expanding her reach across Europe.

“When horses can move comfortably and pain free again, their owners are happy too.” — Sandra, Hipposandales France

Sandra’s story reminds us that even when life changes unexpectedly, passion and purpose can light the path forward. Through her courage and belief in what Scootboot stands for, she’s not just rebuilding a business she’s helping horses, riders, and the barefoot movement thrive.

New Opportunity for US Stockists

Purchase Locally. Ship Faster. Grow Smarter.

Did you know, you can purchase from our US Distributor Intrepid International?

As a Scootboot Stockist, you can create an account with Intrepid International, giving you:

Local US shipping – faster delivery times and reduced freight costs.
Access to drop shipping – have Scootboots shipped directly to your customers without needing to hold extra inventory.
More brands - Purchase more brands through Intrepid to unlock their wholesale tiered pricing.

How Drop Shipping Helps You Grow

Drop shipping is the perfect option for Stockists who want to expand their reach while managing inventory efficiently.

You can promote and sell Scootboots through your business, then have Intrepid handle the fulfillment and shipping straight to your customer.

How to Get Started

Ready to purchase Scootboots through Intrepid International ?

We’ll connect you with Intrepid

Once submitted, we’ll introduce you to the Intrepid team and help you get set up for ordering and drop shipping.

Please note Intrepid is a separate business from Scootboot. By purchasing from Intrepid directly you will not have access to the ScootBooster Program. All shipping and ordering information will be looked after by Intrepid.

Supporting Your Business. Celebrating Your Success.

Your passion drives everything, from fitting that first pair of Scootboots to helping horses around the world move with freedom and comfort.

That’s why we created ScootBooster, our exclusive Stockist Rewards Program designed to celebrate you, the people behind the brand who make barefoot happen every day.

How It Works

The more you grow, the more we give back!

Earn your way through Silver, Gold, and Diamond tiers, each unlocking bigger rewards, more recognition, and added partnership perks, from event support to marketing exposure and business growth resources.

Every fitting and every conversation all adds up to amazing opportunities to boost your business.

How Rewards Are Managed

Scootboot covers all ScootBooster reward activity, all rewards must align with your ScootBooster proposal deliverables, and any unused rewards expire at the end of the program year so make sure to use them before they’re gone!

Scootboot may adjust allocations where needed to keep the program fair and impactful.

Learn More

Ready to Level Up?

Check your current tier, see what’s next, and find out how close you are to your next milestone.

Your dedication deserves to shine and ScootBooster is here to make sure it does.

Explore ScootBooster in the Stockist Hub and see how your hard work is paying off!

ScootBooster

We’ve confirmed inconsistencies raised by our Stockists, in Mud Strap sizes in recent shipments of Scootboot Adjust and TheraRide models. We are grateful for the feedback in identifying this issue.

All Adjust and TheraRides should include the following Mud Strap sizes:

Size	Mud Strap Sizes	Size	Mud Strap Sizes
00	Fitted: XS Mudstrap Accessory Bag: XXS Mudstrap S Mudstrap M Mudstrap	4	Fitted: L Mudstrap Accessory Bag: M Mudstrap XL Mudstrap XXL Mudstrap
0	Fitted: XS Mudstrap Accessory Bag: XXS Mudstrap S Mudstrap M Mudstrap	5	Fitted: XL Mudstrap Accessory Bag: L Mudstrap XXL Mudstrap XXXL Mudstrap
1	Fitted: S Mudstrap Accessory Bag: XS Mudstrap M Mudstrap L Mudstrap	6	Fitted: XL Mudstrap Accessory Bag: L Mudstrap XXL Mudstrap XXXL Mudstrap
2	Fitted: S Mudstrap Accessory Bag: XS Mudstrap M Mudstrap L Mudstrap	7	Fitted: XL Mudstrap Accessory Bag: L Mudstrap XXL Mudstrap XXXL Mudstrap
3	Fitted: M Mudstrap Accessory Bag: S Mudstrap L Mudstrap XL Mudstrap	8	Fitted: XL Mudstrap Accessory Bag: L Mudstrap XXL Mudstrap XXXL Mudstrap

Supporting You

To help us confirm which Stockists are affected and provide timely support, please complete the form below if you received orders of Adjust & TheraRide from July 2025.

PLEASE NOTE:

If your accessories bag has the white horse logo, your Mud Straps are correct and no action is required.

What You’ll Need

Your order number(s)

The date you received the order

The Adjust or TheraRide sizes received

Submit Form

Next Step

Once your form is completed and reviewed, a compensation credit will be applied to your wholesale account to cover affected items.

Using the form ensures we can assist all Stockists promptly and accurately.

It also helps our team identify affected batches quickly and avoid delays that can occur with individual email requests.

We appreciate your cooperation and understanding as we complete this correction process.

Your support helps us maintain the quality, consistency, and reliability that Scootboot is known for.

Support at Your Fingertips

Running a business can sometimes feel like you’re on your own but as a Scootboot stockist, you’re never without support. Alongside the Stockist Hub, we also have our private Stockist Community Facebook Page, designed to give you a space to connect, share, and learn from others just like you.

This page isn’t just about updates from Scootboot HQ, it's about building a community base where every stockist can find advice, swap ideas, and celebrate successes.

What the Stockist Community Page Offers

Troubleshooting & Advice

Ask questions and get quick answers from experienced stockists and our team.
Learn from real-world examples of fittings, marketing ideas, and customer support.

Stock Exchange & Movement

Offer stock you may not be moving in your area.
Connect with other stockists who might need that size, strap, or accessory.
Reach out to stockists when your inventory is low or waiting on an order to come in.

Peer-to-Peer Support

Share wins, challenges, and creative ideas that have worked in your store.
Support others by sharing your experiences with fittings, displays, or events.
Build relationships with like-minded business owners.

Exclusive Updates

First access to Scootboot announcements, promotions, and opportunities.
Invitations to join upcoming trials, surveys, and new product launches.

The Stockist Community page is more than just a Facebook group, it’s your network of support. With stockists spread around the world, it creates a space where you can:

Troubleshoot quickly with others who understand.
Keep your stock moving with peer-to-peer swaps.
Gain inspiration from those running successful Scootboot businesses.
Stay connected to the latest news and updates from HQ.

If you haven’t joined in a while, jump back in and you never know what idea, opportunity, or connection you’ll find that can help boost your business.

This page isn’t just about updates from Scootboot HQ, it's about building a community base where every stockist can find advice, swap ideas, and celebrate successes.

What the Stockist Community Page Offers

Troubleshooting & Advice

Ask questions and get quick answers from experienced stockists and our team.
Learn from real-world examples of fittings, marketing ideas, and customer support.

Stock Exchange & Movement

Offer stock you may not be moving in your area.
Connect with other stockists who might need that size, strap, or accessory.
Reach out to stockists when your inventory is low or waiting on an order to come in.

Peer-to-Peer Support

Share wins, challenges, and creative ideas that have worked in your store.
Support others by sharing your experiences with fittings, displays, or events.
Build relationships with like-minded business owners.

Exclusive Updates

First access to Scootboot announcements, promotions, and opportunities.
Invitations to join upcoming trials, surveys, and new product launches.

The Stockist Community page is more than just a Facebook group, it’s your network of support. With stockists spread around the world, it creates a space where you can:

Troubleshoot quickly with others who understand.
Keep your stock moving with peer-to-peer swaps.
Gain inspiration from those running successful Scootboot businesses.
Stay connected to the latest news and updates from HQ.

If you haven’t joined in a while, jump back in and you never know what idea, opportunity, or connection you’ll find that can help boost your business.

Join the Stockist Community on Facebook

Scootboot Stockist

Product Development Survey

Your Ideas Are Shaping What’s Next!

Thank you to everyone who’s taken part in our ongoing Stockist Product Development Survey, your feedback continues to guide what we create next!

Last month we shared some of the early results, and we’re excited to say your top request Ultra Violet Purple Front Straps has officially taken the lead as a must-have addition. We’ve passed your feedback on to our product team and have started getting the ball rolling on this vibrant new option.

We’re also thrilled to announce that Scootboot Product Catalogues will soon be available in German and French, making it even easier for our international stockists to connect with their customers. Once released, you’ll be able to download them directly from the Stockist Hub.

This survey remains open and ongoing, so if you haven’t shared your ideas yet or if new ones have popped up since you last completed it, we’d love to hear from you. Every suggestion helps us invest in the tools and resources that matter most to your business.

Your voice helps shape the future of Scootboot, together we can keep creating tools you’ll actually use and value in-store, at events, and during fittings.

Take the survey

Your voice helps shape the future of Scootboot, together we can keep creating tools you’ll actually use and value in-store, at events, and during fittings.